Feel the brief
Brief for creating advertising videos
The more detail you provide in the brief, the easier it will be for us to meet your expectations.


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Your name

Phone number

Your e-mail

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Acceptable level of humor

9

/

9

Add a comment

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Links

8

/

9

Logo, fonts, guidelines and packshot to be used in videos

Required
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Where do you plan to use our videos?

7

/

9

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What should not be done in the video?

6

/

9

Example:
Do not compare the course with regular universities nor joke about unemployment

Required
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Call-to-action at the end of the video

5

/

9

Example:
Leave a request for participation

Requied
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Advantages/RTB of the advertised product

4

/

9

Example:
1. Learn now, pay later. Payment starts after 6 month of training.
2. You will learn what UX / UI design is, learn how to work in this area and quickly find a job.

Requied
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Brand message

3

/

9

Example:
Skillbox — online university of modern professions.

Requied
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Target audience

2

/

9

Example:
Residents of a large city, probably over over 25 years old. Want to change their profession and work in IT, because they think IT professionals are better compensated.

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What brand or product will be featured in the video?

1

/

9

Example:
Skillbox, Online course "I am a UX / UI designer PRO»

Requied
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0

/

9

Start filling out the brief